Exploring the intersection of faith and life. This section features in-depth articles designed to nourish the spirit and provide biblical perspectives on modern challenges.
Topic: Proudly Make Jesus Christ Known
part 2
MARKETING STRATEGY
According to Investopedia marketing strategy refers to “a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services”. There are four types of marketing strategy, they are product1(the item or service that is sold to serve a customer’s need), price2 (the value that is put to a product or service), place3 (the consideration of where the product should be available) and promotion4 ( the set of activities, which communicate the product, brand or service to the user) in the hope that its right application will contribute significantly to the success of every company or organization.
In the context of proudly make Jesus Christ known, strategy is about the measures put in place by a born-again and committed Christian to ensure that more perishing souls are reached out to with the gospel and discipleship as possible. The strategy that should be employed in Proudlymake Jesus Christ known involves 4Ps that aims at the core mandates and personal values of Jesus Christ. They are as follows: Jesus Christ put man to right1, pay for the sins of man2, be preached at all part of the earth3 and be publicized4 on the bases of what he is capable of doing and personal core values.
Marketing Product in terms of Jesus Christ has put man to right
Product in the context of marketing may be defined as an item produced by a company which is made available or sell on market to serve specific needs of customers or clients. In an attempt to introduce a new product unto market, a professional marketer in line with his or her duty will have to conducts good market survey on behalf of the company on the new product that is purported to be brought unto market. The major focus on areas revolves around the interest of prospective and potential customers on the product, the patronage level of existing similar product and so on in order to obtain reliable and informed data or may use relevant existing data so that prediction could be made in advance regarding the product’s level of patronage on market.
Characteristically, anytime new product is to be brought unto market research is needed since the level of the patronage of a new product is influenced by many factors such as the purpose of the product for which it serves. Thus, the more a product serves or meets a diverse need of the customer or client, the more the patronage and vice versa,
In the context Jesus Christ has put man to right may refer to as the heavenly divine intervention and wholistic actions carried out by Jesus Christ on the behalf of man to nullify his shortcoming that used to exist between him and his maker since the days of Adam and have him restored to his original being spiritually and later will be in same place with in heaven when he returns. God realized that there was a need to present Jesus Christ to man since he is the one and only way through which He (God) can be reached.
In the point view of Jesus Christ has put man to right, he has not only completely reinstated man back to his maker but has bridged every gap that existed between God and man. In every aspect of man’s life on earth involving physical and spiritual emancipation, material and financial providence, intellectual and, scriptural sufficiency and marital and family blessing is overly met. The fulness of Christ surpasses and overtake every identifiable and unidentifiable of man Colossians 1:12-19, Mathew 28:18, Mathew 24: 35 and Hebrews 13:8, Ephesians 2:8-11, Romans 10:13, and John 12:46-47. The name of Jesus is the one and only name that has been highly exalted among all names Ephesians 2:8-11 “
In the context of Jesus Christ has put man to right, it is about how a born-again and a committed Christian present him to the world. How he has put man to right is broadly classified into four major areas as the one who came to save man from his sins1; the one who came to heal man of his diseases and sickness2; as the one who came to baptize and sanctify man with Holy Spirit3 and as the one who is coming again4 to the take saved ones to be with in heaven and have those who will fail to accept him as their lord and personal saviour severely punished eternally.
- Jesus Christ came to save man from sin
Man was instructed not to eat fruit from concerning the tree of knowledge of good and evil located at center of the Garden of Eden Genesis 2:15-17. Man violated the instruction of God and ate it 3:1-7. The consequence of man’s disobedience (sin) to God was that he lost the fellowship and relationship that existed that between him and God, he got lost of his identity as result upon hearing the presence of God run away Genesis 3:8. In the fulness of time, God sent his angel to Mary, the would-be wife of Joseph to inform her about God’s plan to bring salvation to man. The angel disclosed the purpose Jesus Christ’s mission earth to Mary Mathew 1:21
- Jesus Christ came to heal man
Apart the fact that man sinned against God which cost him dearly by losing the Garden of Eden, his original being and nature got altered implying that he was subjected to sickness and disease infection. No wonder it is written that man should use herbs to cure his diseases and sicknesses Ezekiel 47:12 meanwhile man was not asked cure his diseases when he was in the Garden of Eden. As part of Jesus’ missions on earth, he came to heal man. Indeed, Jesus healed all forms of diseases and sicknesses for example Mathew 15:29-31.
- Jesus Christ came to baptize and sanctify with Holy Spirit
Another relevant mission of Jesus Christ on the earth has to do with the fact that he came to baptize and sanctify man with Holy Spirit. Man was closed to God in the Garden of Eden simply because he was filled the Holy Spirit. he could fill the presence of God. However, the moment the Holy Spirit left him he became a carnal being. Consequently, he died spiritually because he did not want to have anything to with God so he hid upon hearing the presence of God in the Garde Genesis 3:8. He died physically because God cursed him by pronouncing physical death on him Genesis 3:19
The baptism with the Holy Spirit implies that the Holy Spirit that left man in the Garden of Eden is being made available to man through Jesus Christ to reinstate his initial spiritual being in order to become God’s own Roman 8:14 “For as many as are led by the Spirit of God, they are the sons of God” whereas sanctification implies that man’s disobedience (sin) in the Garden of Eden made him inferior, sub-standard to his God therefore it takes only the Holy Spirit alone to sanctify (clean) and elevate man to his initial status through Jesus Christ I Corinthians 6:11 “And such were some of you: but ye are washed, but ye are sanctified, but ye are justified in the name of the Lord Jesus, and by the Spirit of our God”.`
- Jesus Christ is coming again
The is the last mission of Jesus Christ out of the four which is yet to be fulfilled. God still recognizes man through Jesus Christ Hebrew 9:15. God wants to be with man forever on that account Jesus Christ will again to take man to where God is so that the former fellowship and relationship could be restored as God intended at the beginning. Getting to the latter part of Jesus Christ ministry on earth, he told his disciples that he will back again John 14:1-3 Two men who down from heaven immediately after Jesus’ emphasized it Act 1:9-12.
However, spreading the gospel and discipling new converts for Jesus Christ is not limited to Jesus Christ has put man to right as discussed above, he may be presented in many ways as the Holy Spirit directs. No matter how he is presented, he will draw souls unto himself, therefore, the more he is presented, the more he draws souls unto himself and vice versa. the Holy Spirit gives direction so it important to depend on him to win more souls and spiritually conquer all satanic attack in the course of evangelism and discipleship.
To be continued
