Exploring the intersection of faith and life. This section features in-depth articles designed to nourish the spirit and provide biblical perspectives on modern challenges.
Topic: Proudly Make Jesus Christ Known
Introduction: Proudly making Jesus known means sharing the message of Christ in a clear and meaningful way, just like good marketing. It involves understanding people, speaking in ways they can easily understand, and using the right methods to reach them. From a marketing point of view, it means showing that Jesus can change lives, building trust by being honest and consistent, and encouraging people to respond and follow Him. The goal is not to “sell” Jesus, but to share Him faithfully and wisely so that people can hear, understand, and accept His message.
Marketing in Perspective; One may wonder that, of what business or link has marketing got to do with the book entitled “Proudly make Jesus Christ known” whose primary focus is about the essence of evangelism and discipleship in the kingdom of God. The reason is as simple as winking, it is all about making it possible for every born-again Christian but with lackadaisical attitude towards evangelism and discipleship to have fair knowledge about the dynamics of the concept of marketing in order to be inspired and in effect to be able to apply the same concept to spread the gospel and engage in discipleship so that more perishing souls will be rescued from eternal condemnation. In so far as this discussion is concerned, the marketing will mainly take into consideration of the definition of marketing, marketer and marketing strategies.
To be able to have a better understanding of dynamics of professional marketing to facilitate in getting the best out this material, it will be appropriate to familiarize oneself with the ideal definition in perspective of marketing, marketer as well as marketing strategy which are considered by a marketer as paramount tools that enables him or her to get more customers to patronize what the company or organization intends to bring on market. Among others, the appropriate definition of marketing which best suit this contextual meaning is the year 2017 American Marketing Association definition of marketing.
MARKETING
American Marketing Association (AMA) defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2022). The AMA definition in the context of proudly make Jesus Christ known may be defined as the activities, set of practices and a way of forming, relaying information, proclaiming and sharing of the good news and imparting discipleship that have value for mankind spiritual redemption and salvation.
To further break the definition down to make it clearer and more connecting, proudly make Jesus Christ known may be defined as gospel propagation-centered activities carried out by a born-again and committed Christian coupled with a set of recommended scripture-based practices and a way of making all the necessary preparations available to engage in an intensive evangelism, proclaiming the good news privately and publicly, providing the spirit-led and life transforming discipleship and offer support in all forms and at any cost, submitting willingly to Jesus Christ by replacing his and will above every personal interest and priority to able to reach out to perishing souls.
The essence of marketing encompasses capturing the attention of target market, influencing consumer to patronize the intended product as well as providing the customer with an exclusive and low-risk actions that are easy to take. In terms of proudly make Jesus Christ known, it embodies identifying the lost souls, making sure to reach out to them with the gospel and discipleship with the mindset of winning them for Jesus Christ. By applying professional marketing skills, techniques and knowledge in engagement of evangelism and discipleship, a great deal of associated advantages and opportunities will be obtained.
In a sense that, a born-again and committed Christian who is not willing because does not see the need to involve himself or herself in both intensive evangelism, spirit-led and life transforming discipleship perhaps which might be ascribable to the fact that he or she has either no or little knowledge and understanding regarding the significant of evangelism and discipleship will be broadened, enlightened as well as empowered to selflessly embark on the great commission as instructed the owner of the church.
A MARKETER
A marketer is defined as “an individual who works to identify goods and services desired by a set of customers as well as promoting and marketing (selling) those goods and services on behalf of an organization” (MBA Skool, 2022). As part of his or her mandates, a marketer makes sure that at the end of the day, an appreciable or a huge profit should be obtained for the company in which he or she works. Thus, upon an introduction of every brand-new product on market, a positive oriented result marketer’s ultimate goal is to have remarkable profit therefore will put all necessary and supportive measures in place to provide a congenial environment to facilitate the realization of the goal.
In terms of proudly make Jesus Christ known, a marketer is synonymous to a born-again and committed Christian (an evangelist) who realizes that there are more souls everywhere that are perishing day-in and day-out and are subject to eternal condemnation and destruction by extension therefore to the best of his or her ability reach out to them with the gospel and discipleship. That is to say that, he or she is charged with responsibility to win more souls and disciple them to enlarge the kingdom of God Mathew 28-18
On the basis of definition of born-again and committed Christian (an evangelist), he or she should be capable of identifying the lost souls in their hideout and as such makes a deliberate effort to reach out them with not only the unadulterated gospel but also disciples them in order to become mature and responsible in the Christendom to the extent of empowering them equally to reach out the lost souls with the gospel and discipleship so as to promote the kingdom of God on the earth on behalf of Jesus Christ.
To be continued
